Christmas has the potential to be the most profitable and competitive time of the year for businesses.
Consumers all over the world are looking to spend money on the perfect gifts and stocking fillers. However, that doesn’t mean that businesses can simply sit back and let the customers come to them. After all, customers want presents that are perfect for them and will compare brands and products before they commit to a purchase.
One of the best ways for brands to stand out from their competitors is through their packaging. By carefully planning and preparing your seasonal packaging design, you have the opportunity to make the most of the Christmas period, maximising your engagement levels and sales figures. To help you get ready for the Christmas season, we’ve put together our top tips for creating Christmas packaging.
When designing your seasonal packaging, the most important thing you can remember is to stay on brand. Whilst it can be tempting to use this opportunity to experiment with a completely new visual design, you want your brand to remain recognisable to customers. This is particularly important if you attract new customers, as it will ensure your brand is easy to find once the Christmas period is over.
By keeping your Christmas packaging simple, your brand and products can continue to shine through. With the addition of festive colours and seasonal characters, you can get your packaging ready for the holiday season, without overwhelming your customers. Remember, your Christmas packaging should elevate your brand identity, not overshadow it!
Whilst Christmas packaging is designed to speak for itself, it doesn’t hurt to include it in your marketing strategy. For example, you could set a launch date for your seasonal packaging and promote it to customers through social media posts and email newsletters. In doing so, you can build up excitement around the release and encourage customers to make a purchase.
It’s no secret that Christmas is the busiest time of year for businesses, no matter what industry you’re in. By using Christmas packaging, you can use the positivity of the season to connect with your customers and encourage them to make a purchase. You could even catch the attention of new customers and turn them into long-term users of your products.
Christmas packaging presents the perfect opportunity to create product bundles. At this time of year, product bundles can be marketed as festive gift packs, allowing you to respond to your customers’ seasonal demands. Product bundles will also help to increase the number of units you sell, boosting your sales for the end of the year.
With customer engagement on the rise, Christmas is the perfect time of year to experiment with new products. Whether you have a new flavour of chocolate or a new scent of bath bomb, now is your chance to release your products and see how they perform. Using seasonal packaging, you can promote your products as limited edition, enhancing customer interest even more.
Are you interested in using seasonal packaging to boost your end-of-year sales?
At Polypouch, we specialise in creating custom printed pouch packaging for businesses. With a team of experienced graphic designers, we create Christmas packaging that’s eye-catching and on-brand. As part of our bespoke design service, we even produce mock-ups of your packaging, which can be used for photoshoots and product launches. This is great for the run up to Christmas and will allow to promote your seasonal products to customers, ready for their release.
To find out more about our packaging design services, get in touch with the team at Polypouch.