The popularity of pouches is growing rapidly in the beauty, health and cosmetics industry. Pouch packaging is particularly suitable for face masks, bath salts and makeup. As the shelf life of products is not a priority in this industry, there is a wide range of options available including windowed pouches to show off your products. If you have never purchased a pouch or doypack before, one of our pouch specialists will always be available to advise you on the best pouch packaging options to achieve your goals.
The popularity of pouches in this sector stems from the need to stand out in a competitive environment and also a growing consciousness of the environmental effects of using thick plastic pots and glass packaging. Pouches and other forms of flexible packaging use laminated films which consume minimal quantities of raw materials compared to other alternatives. Please take a look at our green policy for more information or get in touch to discuss your requirements.
We know how important the appearance of products is in the cosmetics industry, and aside from providing you with the pouches best suited to showcase your goods, we also offer an in-house graphic design service that can help boost the shelf appeal of your products. Take a glance through our gallery of bespoke pouch packaging designs for examples of our pouch branding services.
In the cosmetics industry, where there’s an oversaturation of products to choose from, it’s often the case that to attract customers, you have to rely on more than just the quality of your product. Bespoke bulk cosmetic packaging, complete with a high-quality design, is a fantastic way to make sure your offering doesn’t go unnoticed.
One of the key selling points for personal care products is convenience. If you’re selling everyday use products like shampoo, body lotion, face masks or cosmetics, which customers are likely to carry around with them, you should take care to ensure your cosmetics packaging is both lightweight and durable, allowing buyers to avoid spillages and make the most of every last drop.
Since shelf-life is not a major concern in the beauty, health and cosmetics industry as it is across other sectors, such as food, drink and confectionery packaging for instance, showing off your product effectively is the top priority when packaging cosmetic products. It comes as little surprise that plastic pouches are gaining popularity in the industry – the range of options available, like windowed and standup pouches, are designed with optimal product display in mind.
Whether you want to display the colour of your makeup or luxuriousness of your bath products within a retail environment, or prefer a vibrant pouch design to ensure your face masks and creams stand out from competitor brands, a wide variety of pouches suitable for a number of different products and presentation methods are available. You can also package your samples in limited edition stand up pouches that will provide a taster of your products for customers prior to the purchase of larger qualities.
Due to their sturdiness and flexibility, plastic pouches are the optimal packaging solution for ensuring your cosmetic products – be they cream, blushes, sponges or powder – arrive in perfect condition without having quality compromised during storage and transportation.